Custom typeface creation
Completion of the visual identity, creating a custom typeface is a great way to extend a brand or a company’s identity.
The typeface is designed according to the creation of the logo biases, and extends it. The values of brand communications are then carried by every single word set in the typeface.
In addition to the benefits in communication, a custom typeface can resolve any technical issues that may raise a large-scale communication system: definition of the necessary signs according to the languages to be supported, harmonization of the writing systems (multi-scripts typefaces), screen display optimization (hinting), fonts protection, etc.