Completion of the visual identity, creating a custom typeface is a great way to extend a brand or a company’s identity.

The typeface is designed according to the creation of the logo biases, and extends it. The values ​​of brand communications are then carried by every single word set in the typeface.

In addition to the benefits in communication, a custom typeface can resolve any technical issues that may raise a large-scale communication system: definition of the necessary signs according to the languages to be supported​​, harmonization of the writing systems (multi-scripts typefaces), screen display optimization (hinting), fonts protection, etc.

Eventually creating a custom typeface can be a beneficial economic solution in comparison with a massive purchase of licenses of an existing font.